You might have noticed that Google Analytics shows visitors through duckduckgo.com (source) to your website as referrals rather than organic search.
The reason for duckduckgo.com being shown as the referral as it’s HTTPS encrypted.
But what does that means? in simple words – when you click on a result shown by this search engine, it will directly use the link to that particular site as if it’s hyperlinked into DDG website.
Unlike other search engines like Google, Bing, or Yahoo which redirect them to the particular website click.
This unique redirection thus sends information as an organic search to Google Analytics, which in the case of DDG is not possible, hence shows the results as a direct referral.
Though duckduckgo.com search engine has its own private encryption policy, if you get a good amount of visitors through this source you can set DuckDuckGo as an organic search in Google Analytics.
To do so follow the steps:
- Log in to your GA account – www.google.com/analytics
- Click on Admin.
- In property click on Traffic info and then Organic search sources.
- Click on Add Search engine and create & fill the data form.
- Add Search name: DuckDuckGo
- Domain name contains: duckduckgo.com
- Query parameter: uddg
As DuckDuckGo is keen on keeping the privacy of users, it’s not possible to get the keyword information used in Google Analytics report. Parameter uddg is used as GA requires a parameter to differentiate from non-search traffic.
The keyword will be still shown as ‘not set’ which could be preferably changed to more correct ‘not provided’ using view filters.
Choose filter under option views and select new filter.
- Give the filter a name.
- Add regex expression to the campaign source: (http:\/\/)?(([^.]+)\.)?duckduckgo.com
- Tick the boxes as shown in the picture below and you will see correct filter GA reports.
Please note: The domain name is case sensitive, so if the search engine uses duckduckgo.com as well as DuckDuckGo.com, then you need to add both variations.
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