Google is very strict in keeping its products and services to the high standards. The biggest source of web traffic for most of the sites around the world is through Google Search. So, a little change in its algorithm effects millions of websites across the globe.
The websites which comply with Google Search Policies and Terms will always be Up & Running. The Search Engine giant always tries to keep its search results relevant and authentic, in the course even banning the spammy content. The search engine may either demote the ranking of the affected pages or can completely remove the site from its console.
Google penalizes the websites which do not follow suit. Google Web Bots are smart enough to scan each website available under its hood and report them if they possess spammy content or lead to unauthorized media.
There is also a manual review by the people working at Google. They check the content of the site and flag if they find it not compliant with the Webmasters Guidelines. There are two types of penalty to check for website de-ranking.
#1. Manual Action in Search Console Tool
This type of penalty is imposed by Webspam team at Google. The action is either taken part on few pages or on a wide-scale striking the total website.
- Login to your Webmaster’s Search Console.
- Select your Site.
- Now click on the Search Traffic drop-down option.
- Here you will find Manual Action.
What Should I Do?
In the manual action, if you see the message ‘No manual webspam actions found’. You just need to relax, your site is safe & clean and not affected by any penalty from the Webspam team at Google.
But if you see any message then you will also be provided with further details like whether the site is affected partially or you faced a site-wide penalty.
You will also be provided with the link which is causing the issues along with the potential solution to fix.
Once issues are fixed, you can submit the site for review and they reconsider it, letting you know whether the penalty is removed.
#2. Algorithmic Penalty
This type of penalty is quite often and they are handled by web bots. They are not shown up in Webmasters tool, but you need to check them manually using your Analytics Tool.
Whenever Google releases an Algorithmic update like Panda, Penguin, etc. they may affect the existing ranking of the page. If the updates have some calculations which hinder the content for not complying with the search algo.
For example, Google released the Penguin update to deal with spammy stuff, which otherwise was difficult for the web bots to detect. So the websites which used such tricks deceiving the web bots were penalized on large scale.
To check if your site is affected by an algorithmic strike, you need to check in web traffic in your Analytics tool.
In Google Analytics, you can compare the data from Update release to till date with previous period (probably 15 days would be enough).
You can try checking various reports in the GA tool like medium/ source, landing pages, etc. to analyze the traffic variance.
What Should I do?
If you do not see any major change in the pattern of traffic during the period of an Algorithm update, then you are clean. But if you see some drastic changes in the web traffic resulting in low visitor count. Then you need to address the issue.
Carefully read the update issued by Google, and make all the necessary changes to your site. Remove all content or links which are causing the issues.
Soon you will start noticing the improvement in traffic and ranking of the web pages again.
Bonus Tip: How to Stay Safe from Penalty?
There is a very simple mantra from Google to stay away from any sort of ban. Few of the major are listed:
- Avoid sharing your blog on too many web directories
- Strictly stay away from copying others content
- Even copy-pasting the content from other sites by modifying it is barred by Google
- Be natural in your writing. Don’t write for the sake of getting ranking in search results
- Avoid keyword stuffing i.e using the keyword too many times for sake of gettings priority in search results
- Do not use any bots to write your content
- Avoid redirects to spammy sites and also avoid any adware or pop-ups on your site
Gettings out of penalty ain’t easy and may take weeks or even months. It’s always recommended to keep your site and its content fresh. Avoid all sorts of malicious back-hat techniques to get high ranking. Be natural in your writing and give the internet community right info. You will never be welcomed by any despondent message from Google.
I hope the post was helpful. Do comment below if you have any suggestions or queries. cheers!
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